Friday 9 March 2012

official complaint bodies.

ABC (Aduit Bureau Of Circulation) -

I found this link which apparently shows the reply of ABC to a complaint.
http://urbanlegends.about.com/library/blneugent.htm

NRS (National Readership Survey)
PPA (Periodicals Publishers Assocation)
PCC (Press Complaints Commission)
Advertising Association
Advertising Standards Authority
Broadcast Advertising Clearance Centre
Ofcom

Sunday 4 March 2012

Ipad marketing mix.

Product - IPAD 2.
The first Apple ipad product was first announced January 27th 2010 and instantly went viral.
The Apple Ipad is a tablet featured gaming, organising, application pad which allows you do everything from essays to gaming. Its touch screen and is in between a laptop and a smart phone. This is because it allows you to surf the web, watch videos, play games and organise your time effectively. It also has a camera which allows you to take photos, use face time and film videos. One major thing it is good for is watching videos, music videos, films and much more. A new feature of the ipad is being able to message other ipad users that are also using ios5 systeming.

The ipad features a 9.7inch touch screen display with LED back lighting and scratch resistant screen. It comes in 16GB, 32GB or 64GB worth of memory storage. Its lightweight so is easily movable and usable.

First of all there was the first ipad and now they have brought out the ipad2. It has a lot of new functions and applications which make it twice as good but with the same battery life. Apple are constantly developing ideas and products just like this one. On the Internet there is reason to believe that they are currently developing the ipad 2 into an ipad3.

There are lots of speculation about them bringing out a new ipad and there are a lot of make believe on the Internet. People have made prototypes and claimed them as being the new idea for the ipad. However there is no prof from the Apple company themselves.


One of Apples biggest selling points is facetime. This is a video message to anyone else with access to an apple product such as a mac, iphone or the latest ipod. It is useful for people that travel a lot as they can still see and hear their loved ones and its as if they are actually with you. The reason it is very good selling point for apple is because people are more able to interact with their loved ones.This video explains just how it works.


Other plus side of the apple ipad is the gaming and the quality of the image it gives. There are over 140,000 apps to be downloaded onto an ipad. The high resolution on the ipad brings in loads of customers as gaming mad people will be willing to pay that amount of money for an ipad just so they can play games wherever they are. Being portable is one major advantage of the ipad as people are more willing to pay for something they can actually use rather than just in the comfort of their own home.



Price -
Apple don’t sell their products to any shop they have direct sell points. This means they can control what the business are doing with their product and how it is represented. For example in HMV all the apple products have a large percentage of the shop to represent their products. They are the same in each branch which brings in consistency. This means that people are more likely to recognise Apple’s products and will enjoy the way they are shown.

On the official Apple store website the ipad starts from £399 depending on the package you have it may become more expensive. On the first ipad they only did it in one colour, black but now with the ipad 2 they do it in both black and white options.
The ipad is also sold on amazon.com however their prices start from £389.95 also depending on the package.

30,000 ipads were sold on the first day they were brought out. They were a step into the future, everyone wanted to be the first to hold an ipad. An estimated 15million were sold last year alone according to (http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.html).
According to the apple website there has been over 25 billion app downloads. Not only do apple make money out of their products but they also take a 30% profit off of the apps go to onto their products. This is a very clever way of selling as they are not only making money out of selling the apps they are also creating another reason for someone to buy their products. If someone is particularly interested in having one app it would encourage them to buy a product to be able to download it off of.

Promotion -
Promotion is the form of media used to connect cutomers to a product or service. Apple use lots of different types of promotion for example advertisments. These advertisements include Tv commercials, posters and magazine covers.
It started with advertisements promoting another way of technology. Explaining to people that Mac might be different to PC but they are better.
The best way for apple to get people to understand their software and how they work as a company would be to get people to try it for free. By putting demo’s all over the world in shops would encourage someone to buy it after seeing all of its highlights compared to a PC. However in doing this apple would have found that they need to be precise in the way they advertise and show their products. By making everything the same people were beginning to recognise the products and their marketing. The more advanced the products were the more people wanted them as it as if there products were becoming the future and everyone wanted to be involved. This was particually shown by the amount of people would que'd up to get hold of one of the first ever ipads.


 
Place -
Apple are very tactical about their marketing and placing. They have some of the most modern biggest shops in central London and all over the world. They only place their shops in nice areas where they will get good customer and a good reputation. Furthermore they use other shops such as HMV and PC world to sell their products along with many others. Each franchise gives apple a large percentage of shop space to them so that apple can keep that good presentation and keep an eye on how they are being shown to their potential customers.

Not only do apple sell direct they also distribute products on line allowing anyone to buy a product direct, not only this but they give you some free incentives like free engraving. However apple are very clever like this because once they have your email and contact details they can constantly ask you questions for market research and tell you about new products coming out. For example yesterday i received an email about the new ipad that will be soon released.

If apple were to have a faulty product they will usually replace it for free. This is because they refurbish products selling them on websites to make up the money that they may have originally lost. (http://store.apple.com/uk/browse/home/specialdeals)

According to http://wiki.answers.com/Q/What_countries_do_apple_sell_their_products_in
Apple sell their products to all of these websites. Argentina, Brazil, Chile, Finland, Estonia, Hong Kong, Ivory Coast, Panama, Puerto Rico, Singapore, Switzerland, Uraguay, USA, Taiwain, South Africa, Reunion Island. This shows the extent to which apple make money and distribute their products too. Apple have a large percentage of the technology industry which creates a brand loyalty for apple.

Thursday 19 January 2012

2. If britain is now multi cultured society how do we see this in soaps?
  • Multicultural society in soaps are stereotypical. Soaps show different cultures in a stereotypical way. 
  • In coronation street there are the Alahan family plus a few extra actors. They show Asian life in a stereotypical way as 'Dev' owns the corner shop.
  • In Eastenders there are the Masood, Johnsons and Khan families. These are representing asian/black culture.
  • In soaps sub-cultures are used which represent multicultural society. 
Subcultures include;
  1. Emo
  2. Dark culture
  3. Grunger
  4. Hip-hop
  5. Rave
  6. Rude boy
  7. Skater
  8. ethnic
  9. Sexuality
  10. Political
This is a long list of subcultures. There are many more. Sometimes these are also seen as human stereotypes. 

http://www.independent.co.uk/news/media/watchdogs-accuse-soap-operas-of-failing-to-portray-britain-as-a-multicultural-society-739013.html
According to this report 'watchdog' feel that different cultures arent well represented in soap operas anymore. They say "Soap operas such as Coronation Street and EastEnders are criticised in the report by the Broadcasting Standards Commission."


5.What other culture changes have also had an impact on british soap operas?


Friday 16 December 2011

Radio show. - Inflammed

To make our radio show we shared out the responsibility. Amber did the poster and logo, Joe did the jingle. I was in charge of what went into the radio station and questionnaire following this Matt decided what music should be included from a range of different genres.

This is a capture of some of our files on my USB.
 In the folders are the songs for each radio show.





Thursday 8 December 2011

Media Group Work Evaluation - Soaps.

My Evaluation- Meaning.

There are lot of things that help create a meaning within a soap, for example: We used colour to show the reality of a soap as if it were real life. The language we used was a reasonable middle class English slang. This was to show the class status of the charaters. We didn't use much slang expect for the scene when the bully said 'Gimme your phone!' this connotes young teenagers and the decade were living in today. It helps the audience understand that they're young. We didn't use music in our soap extract because we wanted it to be realistic and so if we were to put non-digetic music in would make it look and sound fake. The costumes were thought about because we wanted the bully to be wearing a hoodie, the father to be wearing a smarter jacket and the boy to be casual smart. The actor playing the teacher (me) was wearing jeans and a jacket. This probably wasn't the best way to go about it as teachers tend to wear smart clothes. As this was the only thing we had that's what we had to work with. The set of our soap was of a school, the school doesn't look particularly clean or looked after, but i think this worked well along with the rest of the scene. We didn't use many props apart from a piece of paper that we called the 'statement'. One other prop we used was a fake phone that we used to help tell the story that Chris was in the girls toilets. This worked well as it looked like a real phone and helped us explain the situation better using close up shots to explain its importance to the story line. 

Chris Evaluation - Content.
For our Soap Scene, we tried to convey a common storyline in most everyday soaps, and that is school issues. Our storyline focuses mainly on a boy, played by Chris, who is getting bullied at school, the storyline begins in the corridor, the boy (Chris) is on his phone when he walks past the bully (Elliot), the bully asks him 'what are you looking at?', this helps to give the audience the effect that something is about to happen. The bully then takes the boy's phone and then throws it into the girl's toilets, causing the boy to run in and retrieve his phone, as he picks up his broken phone, a girl (Lily) see's him and then runs out screaming. We then edited the footage so that it fades into the next day, a scene between the boy and his father (Elliot), having been reported by the girl, they have been called in for a meeting about the incident, they start by discussing the incident with the father questioning the boy's reasons for being in there, the boy does not say much, this gives the audience the effect that the boy is quite a shy person that likes to keep his feelings and opinions to himself, we then used a bit of comedy to lighten up the scene, the father tells a joke which the boy disapproves of, causing the father to slap him to the ground, this leads us on to the final scene. The headteacher (Rianna) appears in the waiting room, then leads them into the interviewing room, the boy is asked numerous questions, and the father is shown a statement by the girl, the boy then reveals the real problem, he says that he is homosexual leading to the fathers horrified look, this corresponds with the text 'to be continued ...', to create a cliffhanger that leaves the audience wanting to see more.

Amber's Evaluation - Narrative.


In my group my theme is narrative, our soap is a open narrative because the story can keep on going, soaps on the TV such as Eastenders are an open strand because the use cliffhangers to keep us interested. Our soap deals with characters are in a single strand because it shows a storyline about other characters but our soap could also be a multistrand if we showed other story lines happening to other characters. Multistrand examples: farther splitting up with mother, teacher in money problems in debt. Our soap tries to achieve a sense of true to life as possible; soaps have dramatic highlights but also try to present reality to keep us interested.

Tuesday 15 November 2011

The codes and conventions of Coronation Street between different centuries.

In 1961 Coronation Street was very different to how it is nowadays. The conventions have virtually stayed the same, but the way they've been perceived has changed. When watching an extract from an episode from 1961 I can find some of the conventions of a soap.
The beginning shows the titles in black and white. This was because in the 60's there was only black and white television. The start shows us a brick wall with the sign 'Coronation Street' on and on the left hand side we can start to see a street. The obvious divide is almost a metaphor for the divide in society. The theme tune is very dramatic and has has a range of pitches to change the dynamics, adding to the genre of what the television programe is, being a drama. This could be a good thing but it also shows us how much technology has imporved in the last 20 odd years.
When the episode is on we can visually see that the camera technology wasn't as well developed because the panning movements on the camera are not very smooth like they are today.
When viewing the shots of the people they're all talking over one another within the scenes and they are all shot together in one camera shot. This makes them shown as equals and connotes collective identity. When showing collective identity it creates us into feeling like they're all equal and are all as important as each other. This is very useful when shooting arguments as it shows that both sides have valid points however in modern days we wouldn't necessarily use it for everyday use, instead we would change camera angles and shot distances to perhaps make one side of the argument seem more correct than another.
In one scene,  some of the characters are having an argument in the street, and the camera pans to the small lady in the middle of the disagreement looking up at her from a low camera angle. This tells the audience that even though shes shorter than the other woman that she can still be intimidating.
As the confliction between the two woman proceeds we see an establishing shot of the whole street. With lots of people on one side and only the single woman on the other. This as a code tells us that lots of people are on her side and no-one else is on the other side. It also persuades the audience to want to be on the side with lots of people, and single that character out from the rest.

Carrying on into 1979 the technology begins to develop. We start to see establishing shots in the title sequence opening credits, this sets the scene and tells the audience where its set. It also shows a little bit more about the town/village its set in and the envirnment, such as a middle class working street set in the north of England. In the title sequence we see a shot of lots of houses all the same. This tells the audience that everyone in that village are equal and no-one is better off than others. There is no individuality between characters but also the street looks like its never ending. The set doesn't look particularly nice so this shows that the town could be in slight poverty or working class. The similarity of all the small houses expresses just how many people are living in the working class at that time in the north of England.
The high angle of the cat connotes loneliness and not having much. There's a grey sky which could convey no hope, or escape for those living and working there. In one shot we see one lonely bush this shows us that not much grows here, and they are in an area of factories. It can also be used as a metaphor to show us that not many people come out of living in poverty.
Coronation Street are starting to realise the importance of camera shots and movements, you can see that they have used film conventions as an influence to film the soap. In the opening scene there isn't much noise which helps build tension and makes us feel as if the man isn't supposed to be there. The man is creeping around, the way an actor moves can have a big influence on the audience. For example the man picks up a book and flicks through it which shows us he is interested in what he has picked up, also showing that it could possibly not be his. When the scared old man in his pajamas enters we feel his fear as he is in a venerable place. The most venerable place for an old citizen would be in their house when they least expect it. The man hasn't said or done anything vicious although by him lighting a cigarette we understand he can be quite rebellious, and thier to cause trouble or harm to the man he has startled.

As the years go on and technology improves we start to see massive improvements in the quality of image and the drama of a scene has become more dramatic and audience engaging to watch. All the conventions have stayed resonably equal but they use alot more camera and editing conventions in modern days soaps. What producers get away with nowadays with story lines and all the possibilities of special effects has certianly made the soaps and dramas more engaging to watch.