Product - IPAD 2.
The first Apple ipad product was first announced January 27th 2010 and instantly went viral.
The Apple Ipad is a tablet featured gaming, organising, application pad which allows you do everything from essays to gaming. Its touch screen and is in between a laptop and a smart phone. This is because it allows you to surf the web, watch videos, play games and organise your time effectively. It also has a camera which allows you to take photos, use face time and film videos. One major thing it is good for is watching videos, music videos, films and much more. A new feature of the ipad is being able to message other ipad users that are also using ios5 systeming.
The ipad features a 9.7inch touch screen display with LED back lighting and scratch resistant screen. It comes in 16GB, 32GB or 64GB worth of memory storage. Its lightweight so is easily movable and usable.
First of all there was the first ipad and now they have brought out the ipad2. It has a lot of new functions and applications which make it twice as good but with the same battery life. Apple are constantly developing ideas and products just like this one. On the Internet there is reason to believe that they are currently developing the ipad 2 into an ipad3.
There are lots of speculation about them bringing out a new ipad and there are a lot of make believe on the Internet. People have made prototypes and claimed them as being the new idea for the ipad. However there is no prof from the Apple company themselves.
One of Apples biggest selling points is facetime. This is a video message to anyone else with access to an apple product such as a mac, iphone or the latest ipod. It is useful for people that travel a lot as they can still see and hear their loved ones and its as if they are actually with you. The reason it is very good selling point for apple is because people are more able to interact with their loved ones.This video explains just how it works.
Other plus side of the apple ipad is the gaming and the quality of the image it gives. There are over 140,000 apps to be downloaded onto an ipad. The high resolution on the ipad brings in loads of customers as gaming mad people will be willing to pay that amount of money for an ipad just so they can play games wherever they are. Being portable is one major advantage of the ipad as people are more willing to pay for something they can actually use rather than just in the comfort of their own home.
Price -
Apple don’t sell their products to any shop they have direct sell points. This means they can control what the business are doing with their product and how it is represented. For example in HMV all the apple products have a large percentage of the shop to represent their products. They are the same in each branch which brings in consistency. This means that people are more likely to recognise Apple’s products and will enjoy the way they are shown.
On the official Apple store website the ipad starts from £399 depending on the package you have it may become more expensive. On the first ipad they only did it in one colour, black but now with the ipad 2 they do it in both black and white options.
According to the apple website there has been over 25 billion app downloads. Not only do apple make money out of their products but they also take a 30% profit off of the apps go to onto their products. This is a very clever way of selling as they are not only making money out of selling the apps they are also creating another reason for someone to buy their products. If someone is particularly interested in having one app it would encourage them to buy a product to be able to download it off of.
Promotion -
Promotion is the form of media used to connect cutomers to a product or service. Apple use lots of different types of promotion for example advertisments. These advertisements include Tv commercials, posters and magazine covers.
It started with advertisements promoting another way of technology. Explaining to people that Mac might be different to PC but they are better.
The best way for apple to get people to understand their software and how they work as a company would be to get people to try it for free. By putting demo’s all over the world in shops would encourage someone to buy it after seeing all of its highlights compared to a PC. However in doing this apple would have found that they need to be precise in the way they advertise and show their products. By making everything the same people were beginning to recognise the products and their marketing. The more advanced the products were the more people wanted them as it as if there products were becoming the future and everyone wanted to be involved. This was particually shown by the amount of people would que'd up to get hold of one of the first ever ipads.
Place -
Apple are very tactical about their marketing and placing. They have some of the most modern biggest shops in central London and all over the world. They only place their shops in nice areas where they will get good customer and a good reputation. Furthermore they use other shops such as HMV and PC world to sell their products along with many others. Each franchise gives apple a large percentage of shop space to them so that apple can keep that good presentation and keep an eye on how they are being shown to their potential customers.
Not only do apple sell direct they also distribute products on line allowing anyone to buy a product direct, not only this but they give you some free incentives like free engraving. However apple are very clever like this because once they have your email and contact details they can constantly ask you questions for market research and tell you about new products coming out. For example yesterday i received an email about the new ipad that will be soon released.
If apple were to have a faulty product they will usually replace it for free. This is because they refurbish products selling them on websites to make up the money that they may have originally lost. (http://store.apple.com/uk/browse/home/specialdeals)
According to http://wiki.answers.com/Q/What_countries_do_apple_sell_their_products_in
Apple sell their products to all of these websites. Argentina, Brazil, Chile, Finland, Estonia, Hong Kong, Ivory Coast, Panama, Puerto Rico, Singapore, Switzerland, Uraguay, USA, Taiwain, South Africa, Reunion Island. This shows the extent to which apple make money and distribute their products too. Apple have a large percentage of the technology industry which creates a brand loyalty for apple.
